Schiphol Holiday Fair

Briefing

Create and produce a feel-good concept for a stand at the Holiday Fair Utrecht. In addition to promoting affordable Schiphol Airport, the objective was to promote Schiphol Smart Parking Service as well.

Solution

Throw yourself on vacation or win one week, month or even one year free parking at Schiphol Smart Parking. Visitors to the stand felt as a child during the game. Every visitor who threw a folded plane or car keys in to the holes, did win the prizes.

Results

Participants
17.000
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