Schiphol Park Opening

Briefing

The Schiphol Park is a new, unique place on the airport. Use the official opening to generate free-publicity.

Solution

You can only get free-publicity with a solid story and a photo moment to match. Our concept of organizing a picnic and let Dutch celebs as Alain Clark or royalty Princess Irene participate struck the right chord.

Results

Media value
€ 500,000
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