Shell is well known as supplier of quality fuels, but also wishes to offer its clients the best quality ‘food on the go’. Deli2Go, the worldwide fresh-brand of Shell wants to bring more traffic to the Shell Stations within the Netherlands.
BrandBase transformed a motorcycle into a fresh sandwich. This ‘fresh sandwich’ took the road onto the busiest highways in the Netherlands. The back sported a sign directing motorists to the nearest Deli2Go location.