Shell Deli2go Highway Activation


Shell is well known as supplier of quality fuels, but also wishes to offer its clients the best quality ‘food on the go’. Deli2Go, the worldwide fresh-brand of Shell wants to bring more traffic to the Shell Stations within the Netherlands.


BrandBase transformed a motorcycle into a fresh sandwich. This ‘fresh sandwich’ took the road onto the busiest highways in the Netherlands. The back sported a sign directing motorists to the nearest Deli2Go location.

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