Shell’s FuelSave Experts always flex their brain on improving the achievements of their fuels. Create a fun action campaign that emphasizes the expertise of Shell and that generates attention (PR, free publicity) for Shell FuelSave gasses.
We introduced the Shell FuelSave Experts through a PR-event. After that the experts roamed three different Dutch cities. Whoever ‘caught’ an expert by tapping him on the shoulder, was taken to the nearest gas station and received a free, full tank of fuel. In short: grown ups playing tag!