Create and develop a campaign that combines loyalty, premiums and an exclusive event.
The Shell Music Weeks. During 12 promotion-weeks Shell costumers received a coupon with an action code each time they filled up their tank. With this code they could download a free music track and buy a complete album for only €3,50. Besides this Shell hosted three free concerts at different gas stations throughout The Netherlands. For an audience of customers, fans and locals the famous Dutch acts VanVelzen, Do and Moke gave an intimate and exclusive performance.