PR and product promotion 2.0: Create and produce a spectacular stunt for the AutoRai 2011. The event has to underline the power of Shell’s performance fuel Shell V-Power.
The Shell V-Power Looping. In a perfectly tuned Fiat 500 the world famous stuntman Steve Truglia makes a 360-degree spin in an eleven meters high construction. The technique, power and imagination that are needed for thestunt perfectly match characteristics of Shell V-Power. Shell V-Power is a high performance fuel that makes engines cleaner and stronger.