Shell & Philips Wake-up Fueling">


Shell and Philips offer a special promotion: everyone who fills up with at least 25 liters at a Shell Station recieves a discount voucher for over sixty Philips products. BrandBase was asked to create awareness for this promotion.


In these dark winter months one of Philips most popular products is the Philips Wake-Up Light. An excellent product to build an activation around, an activation aimed at ‘free publicity’. Show up in your pyjamas between 6:00 and 7:30 AM, fill up your car with fuel and receive a free Philips Wake-Up Light.


Cars waiting
To fuel up
Length of traffic jam
In front of station
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