Create and develop a saving concept that links low-fat Slankie cheeses to yoga and a conscious and relaxed lifestyle.
The Yogavilla. During a certain period consumers could find points on the packagings of all Slankie low fat cheeses. Saving these points gave them the chance to win a trip to the luxurious Yogavilla on Tenerife. The collected amount of points stood for the amount of days they could enjoy the sun and quietness. The campaign was supported by print and radio advertisement and POS materials and was a follow-up to the successful action with free yoga premiums (mats) and lessons that Brandbase developed a half year before.