#StationStories

Every day, Shell plays host to more than 25 million ‘guests’ across the globe as they visit one of its more than 50,000 filling stations. To enhance brand preference and give Shell a more human face, we went out looking for stories: real, personal ones. After all, a filling station is never the final destination, it’s just a stop on a longer journey. We asked Shell’s customers to give us their personal, inspirational stories to provide the basis for a unique content platform: #StationStories.

Result

In 18 months, a platform has been created with unique stories from the Netherlands (2x), the Philippines, Turkey, Luxembourg, China, the United Kingdom (3x), and Malaysia (3x). #StationStories continues to grow every day, and is a successful element in Shell’s broader marketing strategy.

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