Uitmarkt Lounge

ABN AMRO is the main sponsor of the Uitmarkt (the event that launches the Dutch cultural season each year in Amsterdam), a sponsor of art and culture in general and, in these roles, focuses especially on talent development, or making ‘Talent Central’. So, we decided to put this year’s ABN AMRO Lounge for the Uitmarkt in a unique location: on an island, surrounded by water. The island’s dome showcased ABN AMRO’s efforts to support talent development, while people also had the chance to participate in ‘Talent Central’ virtual-reality experiences and a workshop to find out how to appreciate art – maybe from a new point of view – in a museum setting. The lounge also included an outdoor area where visitors could relax and soak up the festival atmosphere.

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